Category Archives: Book Review

The $100 Start Up

The following is a review I did for Chris Guillebeau’s new book, the $100 Start Up, which was released today. I am in no way affiliated with Chris or his book. I’m just a huge fan. If you’d like to pick up a copy for yourself, you can here.

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I’ve been a fan of Chris Guillebeau’s for a while. I’ll be the first to say that I’ve lead an “unconventional” life. After my sophomore year in college, I dropped out to help my dad start a business and pursue my dream of playing professional soccer. This was back in 2008, around the start of the Recession. In hindsight, those weren’t the most practical decisions but we made it work.

Last year, we had $125,000 in revenue basically selling shirts and sweat shirts. We used a lot of what I read about in his other book, The Art of Non-Conformity, in setting up our business model. We only had 2 employees, little overhead, and ran everything from our computer in our family room with no degrees or previous business experience or connections.

That’s basically what a micro business is; a business that is only 1-5 employees large and uses their passion as the basis of their business. I was beyond excited when I heard the $100 Start Up came out. I was able to get an uncorrected proof before its official release and it met my expectations.

It takes common “myths” about business and trumps them. You don’t need to spend millions, have tons of employees, and have an 80-page business plan to start a business. The book provides real-world examples of others who have started and grown a successful micro business. It also provides you with great resources such as the one-page business plan and how to come up with ideas.

The $100 Start Up is written in easy to understand language and serves as a great platform of motivation to get started! In most instances, however, real business is not so simple to where you create a website and all of the sudden you make tons of sales the first day. The reader must keep in mind that while this is possible, most of the businesses showcased have been around for a while. That should not act as a deterrent, but rather as motivation to get started on your own micro business in your free time so that your micro business may eventually reach that stage to where you can quit your job and “reinvent the way you make a living, do what you love, and create a new future” as the book states.

I am a micro business consultant and I’ve incorporated some of the lessons in the book into what I do. I recommend the book to anyone who has been yearning to start a business but doesn’t know where to begin.

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Pick up a copy. Or five here.


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