Business Really IS All About Who You Know

You’ve probably heard the cliché, “it’s not what you know, it’s who you know.” Well…there is a great deal of truth behind that.

Being knowledgeable on a certain subject is required but that knowledge alone will only get you so far. If you’re a complete jerk, no one will want to deal with you. That means no customers, no business-to-business relations, and no other opportunities to expand your business. Why is customer service so important? Because if no one wants to buy from you, your business will quickly go out of business.

In today’s modern age where a lot of people are involved in social networks, these relationships are more important now more than ever.

I’ll be the first to admit that I’m not the greatest business person in the world. Such a title is only for people who like to toot their own horns. As long as I can create worthwhile relationships through my businesses, add value to the lives of others, and earn enough compensation so I don’t have to depend on someone else for a paycheck, that’s enough for me.

The following examples are not made to brag or boast, but to show you how beneficial being on social networks can be to your business. Please note that these experiences come from our family business being on Tumblr. There will be lots of links to people and businesses that I’ve met on this social network. For full disclosure, there are no incentives for me to include them on this list. There probably will be a few people/businesses that I miss, but this will hopefully give you a good idea about why being on social networks is so important!

Also note that a lot of these are business contacts but have also turned out to be great friends as well.

  • We met Taryn from ToughLove MPD. She does hair and make-up and was very kind to offer to do our first photo shoot for our clothing line.


  • Jack and Sean did some design work for us.
  • Dylan was my editor on my old blog.
  • Tommy from Australia has a cool clothing company and we discuss clothing and apparel from time to time.
  • Josh who recently started his own business, Wayward Spirit, came out of nowhere one day and offered his thoughts on our store layout and we’ve been friends since.
  • Keith at Venturi Moto is a really cool guy from Ohio and we’ve helped each other out on the business side of things.
  • Jim at MotoDude is another cool guy who’s into vintage motorcycles and apparel. We’ve bounced back a few ideas.
  • Carlos and the Foundry MC are a motorcycle club in Barcelona, Spain and we share similar insights on life and motorcycles.
  • Nick is a great friend who I started the World Riders Network with.
  • Tom is an awesome blacksmith in London and we talk about motorcycles, life, and business a lot.
  • The dudes at Adventure Prone are kind of nuts but we’re glad to call them friends.
  • Justin is another awesome blacksmith who runs Fusion Metal Crafters out of California. Even offered me a place to stay if I’m ever in the area.
  • Through Justin, we met the guys at & Work Apparel. We may have a business relationship with them in the future.
  • Aaron is a cool guy from Hawaii who we might work with on a cool business project in the future.
  • Nimi is the guy behind Pato Loco Surf & Speed. We used to have a business relationship with him, but we took our business in a different direction shortly after we started it. He’s still a cool guy and we stay in touch.
  • Garage Project Motorcycles are a motorcycle shop in Australia who we talk to about vintage bikes from time to time.We’re a huge fan of theirs.
  • Adam and Untitled Motorcycles are a custom vintage BMW shop in London. Nice machines and even nicer people.
  • Clark at Monster Parts is another great business contact we’ve made.

If we never started our Tumblr about a year ago, these contacts and others, would have never been made. So if you’d like to get started making contacts yourself, I’d highly recommend reading Trust Agents by Chris Brogan and Julien Smith first. Then check out Tumblr, Facebook, Pinterest, and TheFancy and see which would be a great fit for you and your business!



Filed under Advice

2 responses to “Business Really IS All About Who You Know

  1. As an entrepreneur myself, I see great value in the relationships I build with other people. These have single handedly helped to fuel my business.

    • Great point. There is always a great chance of a “snowball effect” occurring. One person may refer you to someone else, that person may refer you to someone else, etc and before you know it, you’re in business! The same could also be said if an entrepreneur unfortunately doesn’t deliver on their promises. The disgruntled customer surely won’t recommend you to their friends and might even talk badly about you and your business!

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