To be blunt, the point of creating and writing a blog is to get page views. Without readers, there really is no point in your blog existing. Luckily, there are a few very simple things that you can do to make sure that you get more page views and have that number consistently increase.
First of all, create incredible content that people want to read about. Write content that educates them, interests them, or improves their life in some kind of way….in short, your content must add value to their lives. Yes, what you had for lunch today may be interesting to you, but why should anyone else read it? Whenever you deal with people, you must think about “what’s in it for them?” There are millions of blogs out there; why should anyone spend their precious time reading yours?
A severely over-looked option of WordPress and other blogging sites is the use of Tags. These tags enable people to find your blog. For instance, if someone types in “business” in the search option, there is a chance that they will come across my blog. If you do not use tags, it will be extremely difficult for people to find and read your blog. I’ve seen too many quality blogs that don’t get the following that they deserve because they over-look this simple feature. You can use a couple of tags but make sure that they are relevant to your content. There are few things that are more aggravating than looking for something and finding something that has nothing whatsoever to do with what you’re searching for.
Once you have your awesome content written, be proactive in getting people to read your posts! By using tags correctly, you can drive a good amount of traffic to your site but it also helps if you help get the word out about your new posts as well. This is actually pretty simple to do…just have your blog linked to your social networks such as Facebook, Twitter, and Tumblr. I use all three to promote my blog. Create a fancy title and include a link to your post so people can check it out. The easier it is for people to get to your post, the better. A word of advice, don’t tell people a million times a day that you have a new post. It will hurt more than help. Not only is it very annoying, but it will probably leave a sour taste in people’s’ mouths and they’ll probably un-follow you.
When someone comes across your content, ask them to tell others about it if it benefited them. Word-of-mouth is the best form of advertisement. It’s free and you don’t really have to put any work into it. In most cases, people will be happy to tell others about your blog. If you help someone, that person will usually want to help you too. It’s a great symbiotic relationship. People will want to help out but may not know exactly how…so tell them! Ask them to “share it on Facebook” or tell 3 of their best friends about it. The more specific, the better.
Tie all that together, and you should get a good amount of page views but perhaps the best way to get traffic is to give people the option to sign-up for an e-mail list. If they do this, some level of trust is instilled in the reader. This means that they trust that what you have to say is worth their time to read and that they are somewhat interested in what you have to say which is always good. With this option, people will automatically receive e-mails that you posted new content without you having to do any “leg work” which is always nice. Place this option where it’s easy for readers to come across. In all of my research, I’ve heard that the top right corner of your blog is the place to put this.
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